Vineta Bajaj

About Me


Group Chief Financial Officer & Executive, with significant strategic and commercial experience in Retail, Tech and Warehouse Automation Environments within large public companies.Angel Investor and Advisor to a number of Pre-Seed Start-up companies in my personal portfolio.Award Winning Tax and International Trade Advisor (awarded by ICAEW), and multiple external financial awards for work conducted in PLC.Mentor at the University of Cambridge and to a number of entrepreneurs and senior finance leaders.Speaker at a number of Finance, Big 4, and Banking events.Open to discussions to future executive and non-executive challenges. Keen to help, share knowledge and network!

My interests


I'm interested in the entire e-commerce eco-system that primarily supports a B2C or D2C model. I'm passionate about businesses that dare to disrupt a traditional industry or find a better solution.I'm experienced in supporting fast-paced, high growth entrepreneurial companies through strategy, fundraising, finance and commercial growth.

Book time with me


I do a lot of work with mentoring and advising founders and entrepreneurs, as well as ultimately investing in some fantastic businesses as an angel investor.I also do other things such as speaking engagements, panel discussions, and advisory work for large corporates.If you'd like to book some time with me, you can do so on my Calendly.

Some Examples of Speaking or written Engagements


Grocery Gazette - Has Deliveroo Cracked the Convenience Market in the UK?Daily Express - Sainsburys and Ocado slash prices as food inflation easesICAEW - How to adapt your finance function for ESGNasdaq - 8 ways you don't realise you're wasting money on investingThe Consultancy Group - Vineta Bajaj, CFO of Rohlik Group - Finance Leadership Career StoryThe Up Group - Up Close interview with Vineta BajajGrant Thornton - Empower your finance function through automationDell "Making Progress" Podcast Series - Leading in Times of Change PodcastEquityFD - Women Finance Leaders SeriesFDE Europe - Role of the Finance Function navigating businesses during times of uncertaintyFSN Network - Navigating challenges on talent attraction and retentionFinancial Times Live - Future of Retail ConferenceThe CFO Notebook - Learnings from a finance leaderExecutive Treasurers Dialogue - Discussion on being a Group Treasurer in a transformative business: A Case Study on OcadoPodcast - Podcast on being yourself at workFinancial Times Live - Leveraging Data and Tech to build productive Finance TeamsFinancial Director - Discussion on Ocado Group's Finance TransformationOracle & Qubix - Implementation of Planning and Budgeting Cloud Solution into Ocado GroupModern Finance Forum - Moving from on-premise ERP to the CloudCFO Executive Dialogue - Evolution of the CFO: Driving a New Definition of ValueCFO Agenda - Tacking Diversity across both the company, department and profession